Roomvo Alternative: Object + Surface AR in One Embed
So the question is rarely "should we do AR." It is "which platform, and what does it actually cover." If your shortlist starts with Roomvo, this is an honest map of the category — where Roomvo is strong, where the furniture-3D vendors fit, and the gap that a Roomvo alternative like TARDIS is built to close.
What Roomvo is actually great at
Roomvo is a surface-visualization specialist, and a good one. It is the default in flooring, tile, and wallpaper retail, live on 6,000+ sites, and shoppers know the interaction: upload a photo of your room, and the floor or wall re-textures with the product you're browsing. For a flooring retailer, that is exactly the decision the shopper is trying to make — "does this plank look right in my space" — and Roomvo answers it cleanly.
The trade-off is scope and asset economics. Roomvo covers surfaces: things that tile across a plane — flooring, wall coverings, rugs, countertops. It does not place a discrete 3D object (a chair, a lamp, a bookshelf) into your room. And the visual assets are produced per product — the pattern/material has to be prepared to render correctly. For a curated surface catalog that is manageable. For a broad, fast-moving catalog it becomes a content-operations line item.
What Cylindo and Threekit are actually great at
On the other side of the category sit the furniture-3D and product-configurator platforms — Cylindo and Threekit are the names you'll hear. These are strong where Roomvo isn't: objects. A photorealistic 3D sofa you can spin, reconfigure (fabric, legs, modules), and — via AR — drop into your living room at true scale. If you sell configurable furniture, this is category-leading tooling, and the configurator itself lifts conversion independent of AR.
The trade-off here is also asset economics, in a different form. Those 3D models are typically built manually, per SKU — modeled, textured, and QA'd by a 3D team or an outsourced pipeline. The output is beautiful; the input is time and money per product. That math works for a hero catalog of a few hundred configurable pieces. It gets expensive when you want AR across thousands of SKUs, or across a catalog that turns over every season.
The gap in the middle
Line those up and a pattern appears. Roomvo does surfaces well but not objects. Cylindo and Threekit do objects well but not surfaces. And both rely on manual, per-product asset creation — a specialist team preparing each material or modeling each SKU.
That leaves two real problems for a retailer whose catalog spans both categories — say a home store selling furniture and wallpaper, or paint and accent chairs:
- Scope: you end up buying (and integrating, and paying for) two different tools to cover one product page experience.
- Asset cost: whichever tool you choose, coverage is gated by how many assets a human can prepare. AR ends up on your top SKUs, not your catalog — which is exactly the long tail where shoppers are least sure and returns are highest.
Where TARDIS fits
TARDIS is a newer, earlier-stage entrant, and we'll be straight about that — we don't have a wall of retail logos yet. What's different is the approach to the two problems above: scope and asset economics.
One embed, both modes. TARDIS is a single `